Vantage Point

I created this identity for a message series on the story of the Prodigal Son. The message was taught from the view (or "vantage point") of the prodigal, the other brother and the father in the story. The only restriction I had was to incorporate a fence (that was used as stage decoration for the duration of the series). I chose a hot air balloon because of your ability to see many different angles when you're inside of it (and also because I've always wanted to design something with a hot air balloon!). The textured background and colored circles were to add texture and a sense of whimsy. I think it was quite successful.